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This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. Meer
This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. Meer
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. Meer
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. Meer
Advances in wireless technologies promise to revolutionize the way we conduct business. This book provides complete coverage of the enabling technologies needed to make wireless e-business effective. Meer
E-commerce services are su?ering abuse by programs (bots, spiders, etc.) m- querading as legitimate human users. E?orts to defend against such attacks have, over the past several years, stimulated investigations into a new family of security protocols – “Human Interactive Proofs” (HIPs) – which allow a person to authenticate herself as a member of a given group: e. Meer
Mobile Commerce ist die Nutzung mobiler Technologie, um bestehende Geschäftsprozesse zu verbessern und zu erweitern, oder um neue Geschäftsfelder zu erschließen. Meer
This book constitutes revised selected papers from the 14th International Conference on Web Information Systems and Technologies, WEBIST 2018, held in Seville, Spain, in September 2018. Meer
This book deals with experience management in the context of real-world applicability and realistic applications. A particular focus is given by the requirements that arise in complex problem solving and by the fact that modern experience management must be implemented as Internet-based applications. Meer
Augmented Reality. Mobile Marketing. New Role of HR. Blockchains. Legal Business. Monitoring Corporate Reputation. Controlling. Digital Maturity Models for SMEs. Meer
One of the major challenges for European governments is to solve the dilemma of increasing the security and reducing fraud in international trade, while at the same time reducing the administrative burden for commercial as well as public administration organisations. Meer
This book constitutes the thoroughly refereed post-conference proceedings of the 9th International Workshop on Agent-Mediated Electronic Commerce, AMEC IX, co-located with the Sixth International Joint Conference on Autonomous Agents and Multiagent Systems, AAMAS 2007, held in Honolulu, Hawai, in May 2007, and the 5th Workshop on Trading Agent Design and Analysis, TADA 2007, co-located with the Twenty-Second AAAI Conference on Artificial Intelligence, AAAI 2007, held in Vancouver, Canada, in July 2007. Meer
This volume constitutes the proceedings of the 5th International Conference on E-Technologies, MCETECH 2011, held in Les Diablerets, Switzerland, January 23-26, 2011. Meer
Das Buch bietet eine umfassende Darstellung der Methoden der Suchmaschinenoptimierung: Nach einer Einführung gibt der Autor zunächst Handlungsanweisungen für die Suchmaschinenoptimierung einer Website. Meer
Explore the capabilities of ChatGPT and gain insight on how to utilize this AI tool in your daily tasks, and marketing endeavors. This book introduces ChatGPT, covering its architecture, training process, and applications across various fields. Meer
Responding to the escalating demands placed on organizations and enterprises as they navigate the intricacies of cloud economics, this book offers pragmatic insights for establishing a sturdy foundation for cloud cost management. Meer
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