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Pagina 191 van 3.823 resultaten

Anuj Bharadwaj

Organic Leads Secrets

PaperbackEngels9798888152768 19-9-2022

12,54

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Anshuman Sharma

Sales Mantras

PaperbackEngels9798889512493 17-1-2023

13,98

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Making a Difference Through Marketing

paperbackEngels9789811091681 27-5-2018

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. Meer

120,99

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Krittinee Nuttavuthisit

Qualitative Consumer and Marketing Research

paperbackEngels9789811361418 21-2-2019

This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market. Meer

96,99

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H. Y. Story

The Rational Homo Psychologicus

paperbackEngels9789813295056 15-10-2020

This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood. Meer

127,82

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Marketing in a Transition Economy

gebondenEngels9789819735525 4-7-2024

This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. Meer

141,91

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Global Luxury

paperbackEngels9789811353482 25-12-2018

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. Meer

226,46

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Postcolonial Marketing Communication

gebondenEngels9789819702848 21-4-2024

This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. Meer

192,99

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Digital Marketing Technologies

paperbackEngels9789819706068 20-4-2024

This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. Meer

113,72

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Wayne Mullins

Full Circle Marketing

PaperbackEngels9798218058746 13-9-2022

18,95

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Victor Palandi

Copywriting Descomplicado

PaperbackAnders9798224783113 19-1-2024

12,77

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Expert Systems for Scanner Data Environments

paperbackEngels9789401057462 6-10-2012

This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. Meer

120,99

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Sustainability in the Gig Economy

paperbackEngels9789811684081 20-5-2023

This book provides a comprehensive and contemporary source of reference for the gig economy for sustainable businesses with a focus on Industry 4.0. It covers the theoretical and practical implications of the rise of an alternative system in the era of technology-driven business entities; and explains the emergence of the gig economy as a crucial factor in devising approaches that will help in ensuring better decision making. Meer

168,99

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Gary M. Erickson

Dynamic Models of Advertising Competition

paperbackEngels9789401713160 3-10-2013

For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. Meer

120,99

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Sharon Gai

Neu gestalteter elektronischer Geschäftsverkehr

gebondenDuits9789811959837 6-5-2023

Dieses Buch bietet Geschäftsleuten und Wissenschaftlern einen praktischen Leitfaden für den chinesischen E-Commerce-Markt. China ist ein Einzelhandelsmarkt mit einem Volumen von 5,6 Billionen Dollar und hat die höchste E-Commerce-Durchdringungsrate der Welt. Meer

62,67

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Marketing and Smart Technologies

gebondenEngels9789813341821 10-3-2021

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. Meer

396,99

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Sara Mehideb

Creative Horizons

PaperbackEngels9798223659051 3-7-2023

31,99

Verwachte levertijd ongeveer 8 werkdagen

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Yes Logo

paperbackEngels9789819966103 17-10-2024

This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? Meer

72,99

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Social Media Marketing

paperbackEngels9789811353659 9-2-2019

This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Meer

127,82

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David Waugh

The Secrets Of Building A Successful High Ticket Business Sales Closer

PaperbackEngels9789563101270 19-3-2019

21,78

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