Jim Macnamara
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Boeken van Jim Macnamara
Jim Macnamara
Organizational Listening II
The first edition of this book (2016) broke new ground by identifying organizational listening as a major gap in public communication studies and practice.
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Jim Macnamara
Evaluating Public Communication
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication.
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Jim Macnamara
How to be a Successful Academic Researcher – Reflections and Tips From a Veteran Social Science Researcher
Jim Macnamara
Journalism and PR
This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.
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Jim Macnamara
The 21st Century Media (R)evolution
Synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution.
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