Essentials of Entrepreneurship and Small Business Management: Horizon Edition

Section I. The Challenge of Entrepreneurship &nbsp; <br>Chapter 1. The Foundations of Entrepreneurship <br>Chapter 2. Inside the Entrepreneurial Mind: From Ideas to Reality <br> Section II. Building the Business Plan: Beginning Considerations <br>Chapter 3. Designing a Competitive Business Model and Building a Solid Strategic Plan <br>Chapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan <br>Chapter 5. Forms of Business Ownership <br>Chapter 6. Franchising and the Entrepreneur <br>Chapter 7. Buying an Existing Business &nbsp; <br> Section III. Building the Business Plan: Marketing and Financial Considerations <br>Chapter 8. Building a Powerful Marketing Plan <br>Chapter 9. E-Commerce and the Entrepreneur&nbsp;&nbsp; &nbsp; <br>Chapter 10. Pricing Strategies <br>Chapter 11. Creating a Successful Financial Plan &nbsp; <br>Chapter 12. Managing Cash Flow <br>Section IV. Putting the Business Plan to Work: Sources of Funds <br>Chapter 13. Sources of Financing: Debt and Equity <br>Chapter 14. Choosing the Right Location and Layout <br>Chapter 15. Global Aspects of Entrepreneurship <br>Chapter 16. Building a New Venture Team and Planning for the Next <br> <br>