Wake Me Up When the Data Is Over – How Organizations Use Stories to Drive Results

<p>Foreword xv<br />Karen Dietz</p>
<p>Preface xvii</p>
<p>Introduction xxi<br />Sylvia L. Lovely</p>
<p>Part One How Organizations Are Using Stories in Day–to–Day Operations 1</p>
<p>1 How Can I Help You? Service with a Smile and a Story 3<br />Susan Stites</p>
<p>2 Put Your Money Where Your Mouth Is: Unleashing the Power of People Through Stories 18<br />Marcy Fisher</p>
<p>3 We Need More We and Less Me: How Stories Build Teams and Teamwork 33<br />Susan M. Osburn, Marcy Fisher</p>
<p>4 You Get what You Give: Leadership in Action Through Stories 47<br />Lori L. Silverman</p>
<p>5 Are We On Track? How Stories Impact Project Management 62<br />Denise Lee</p>
<p>6 Who Said Money Is Everything? Story Is the New Currency in Financial Management 78 <br />Alicia Korten, Karen Dietz</p>
<p>7 We ve Never Done It This Way Before: Prompting Organizational Change Through Stories 93<br />North McKinnon</p>
<p>Part Two How Organizations Are Using Stories Strategically 109</p>
<p>8 The Sky Is Falling: When Difficult Times Call for a New Story 111<br />Michael J. Margolis</p>
<p>9 Why Are We Here? Stories That Define Us 126<br />Evelyn Clark</p>
<p>10 I Can See Clearly Now: Brining Strategy Alive Through Stories 141<br />Madelyn Blair</p>
<p>11 The Fog Is Lifting: Seeing Connections to Marketing and Marketing Research Through Stories 141<br />Steven N. Silverman, Susan J. Moore</p>
<p>12 what s in a Name? How Stories Power Enduring Brands 170<br />Ashraf Ramzy, Alicia Korten</p>
<p>Part Three moving Stories into and Across the Organization 185</p>
<p>13 It Pays to Be a Pioneer: Blazing a Trail for Stories 187<br />Lori L. Silverman</p>
<p>14 What Do You Suggest We Do? Finding Answers and Ideas in Research 202<br />Jo Tyler</p>
<p>15 There Are Five Sides to Every Story: Which Are You Missing? 214<br />Lori L. Silverman</p>
<p>Tell Me Your Story 231</p>
<p>Appendix 1 About the Interviewees 233</p>
<p>Appendix 2 About the Contributors 243</p>
<p>References 251</p>
<p>Suggested Resources 257<br />Joanna Truitt</p>
<p>Acknowledgements 269</p>
<p>About the Editor 271</p>
<p>Index 273</p>