The Entrepreneur

Preface xi
<p>Introduction 1</p>
<p>Find a Vacuum and Fill it 17</p>
<p>Do Your Homework 29</p>
<p>You Won′t be Committed if You′re not Having Fun 39</p>
<p>Work Hard, Play Hard 47</p>
<p>Work with Other People′s Brains 55</p>
<p>Set Goals (but go easy on the "Vision" thing) 65</p>
<p>Trust Your Intuition 73</p>
<p>Reach for the Sky (at least once) 83</p>
<p>Learn to Sell 93</p>
<p>Become a Leader 103</p>
<p>Recognize a Failure and Move on 113</p>
<p>Make the Most of Lucky Breaks 123</p>
<p>Embrace Change as a Way of Life 131</p>
<p>Develop Your Contacts 143</p>
<p>Use Your Time Wisely 153</p>
<p>Measure for Measure 161</p>
<p>Don′t Put up with Mediocrity 173</p>
<p>Chase Quality, Not Dollars 183</p>
<p>Act Quickly in a Crisis 191</p>
<p>After a Fall, Get Back in the Saddle Quickly 201</p>
<p>Fight the Good Fight (especially those that you can win): Pizza Wars – Act I 213</p>
<p>People Build Brands, Brands do not Build People: Pizza Wars – Act II 223</p>
<p>Be Prepared for Anything: The September 11 Rule 237</p>
<p>Reinvent Yourself: Onwards and Upwards 247</p>
<p>Be Content 263</p>
<p>Chronology 273</p>
<p>Bibliography 277</p>
<p>Index 279</p>