American Wheels, Chinese Roads

The Story of General Motors in China

Gebonden Engels 2011 9780470828618
Verwachte levertijd ongeveer 16 werkdagen

Samenvatting

How could one company General Motors meet disaster on one continent and achieve explosive growth on another at the very same time?

While General Motors was hurtling towards bankruptcy in 2009, GM s subsidiary in China was setting new sales and profit records. This book reveals how extraordinary people, remarkable decisions and surprising breaks made triumph in China possible for General Motors. It also shows just how vulnerable that winning track record remains. 

No small part of GM s success in China springs from its management of shifting business and political relationships. In China, the government makes the rules for and competes in the auto industry. GM s business partner, the City of Shanghai, is both an ally and a competitor. How does such an unnatural relationship work on a day–to–day basis? Where will it go on the future?

General Motors also engages in constant battles with other global and Chinese car makers for the hearts of demanding Chinese consumers. Dunne gives us rare glimpses into the mindsets and behavior of this new moneyed set, the worlds newest class of wealthy consumers.

China is already the number one car market in the world. During the next ten years, China will export millions of cars and trucks globally, including to the United States. American Wheels, Chinese Roads presents readers with fascinating illustrations of what to expect when Chinese cars, companies, and business people arrive on our shores. 

 

Specificaties

ISBN13:9780470828618
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:240

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Inhoudsopgave

Acknowledgments ix
<p>Introduction 1</p>
<p>Part One Rules of the Chinese Road 5</p>
<p>1 Scaling New Heights 7</p>
<p>2 Many Detroits 13</p>
<p>3 Getting a Foothold In Quicksand 17</p>
<p>4 The Back Door 23</p>
<p>5 The Hook 31</p>
<p>6 A Reality Show 41</p>
<p>Part Two Pole Position, Yellow Flags 51</p>
<p>7 The Kit Price 53</p>
<p>8 Putting Shanghai First 65</p>
<p>9 Signing the Deal 73</p>
<p>10 Two Sons 81</p>
<p>Part Three Negotiating the Obstacle Course 91</p>
<p>11 The Launch 93</p>
<p>12 Fiefdoms 105</p>
<p>13 Paper Cups 115</p>
<p>14 The Chery Surprise 125</p>
<p>15 Porsches and Sweet Potatoes 137</p>
<p>16 Getting Their Arms Around China 147</p>
<p>Part Four Quick Acceleration, Then a Tight Corner 155</p>
<p>17 The Best and Worst of Times 157</p>
<p>18 Miniature Vehicles 167</p>
<p>19 A Chill Wind 175</p>
<p>20 The Favor 179</p>
<p>Part Five The End of the Beginning 189</p>
<p>21 A Memory Palace 191</p>
<p>22 The Great Tide 195</p>
<p>23 Electric Cars and Elevators 205</p>
<p>Conclusion: The End of the Beginning 213</p>
<p>Index 219</p>

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        American Wheels, Chinese Roads