New Economy Emotion – Engaging Customer Passion with E–CRM

Despite the hype, e–commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management (CRM), e–commerce allows for the first time the possibility of genuine one–to–one marketing and communication – even in mass markets. Examining both long– and short–term strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet′s tremendous power for personal interaction in a powerful ongoing loop.

Other titles in the New Economy Excellence series include:

New Economy Edge: Strategies and Techniques for Boosting Online Profitability

Jeremy Kourdi – 0471498440

New Economy Energy: Unleashing Knowledge for Competitive Advantage

Sultan Kermally – 0471499633

New Economy Expression: Redefining Marketing in the Multi–Channel Age

David Mercer – 0471500089