Media Training 101 – A Guide to Meeting the Press

PREFACE.
<p>INTRODUCTION.</p>
<p>PART ONE: Understanding the Media.</p>
<p>CHAPTER 1: Foundational Rules for Media Success.</p>
<p>CHAPTER 2: How Journalists Think and Behave.</p>
<p>CHAPTER 3: Responding to Journalists.</p>
<p>CHAPTER 4: What Is News?</p>
<p>PART TWO: Practice Facing the Media.</p>
<p>CHAPTER 5: Key Message Point Workshop 65</p>
<p>CHAPTER 6: Lethal Mistakes: The Dirty Dozen 73</p>
<p>CHAPTER 7: Playing the Interview Game and Winning.</p>
<p>CHAPTER 8: Putting the Organic Keyword Method to Work.</p>
<p>CHAPTER 9: Key Message Point Practice Questions.</p>
<p>PART THREE: Giving a Great Interview.</p>
<p>CHAPTER 10: Interviews: What Is What and Who Is Who.</p>
<p>CHAPTER 11: Things You Should Never Say to a Reporter.</p>
<p>CHAPTER 12: When Things Go Wrong.</p>
<p>CHAPTER 13: Dress for Media Success.</p>
<p>PART FOUR: Implementing Media Training on the Fly.</p>
<p>CHAPTER 14: When the Media Just Shows Up.</p>
<p>CHAPTER 15: Crisis Control.</p>
<p>CHAPTER 16: How to Write and Review a Press Release.</p>
<p>CHAPTER 17: How to Pitch Your Company s Story.</p>
<p>CHAPTER 18: How to Hire PR That Works.</p>
<p>CHAPTER 19: How to Create a Stellar Press Kit.</p>
<p>CHAPTER 20: Media Training and the World Wide Web.</p>
<p>CHAPTER 21: PR Lessons from Law School.</p>
<p>CONCLUSION.</p>
<p>GLOSSARY.</p>
<p>ACKNOWLEDGMENTS.</p>
<p>INDEX.</p>
<p>ABOUT THE AUTHOR.</p>