J Gorman
The Name of the Game – The Business of Sports
The Business of Sports
Paperback Engels 1994 9780471594239
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind–the–scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams. Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.
Specificaties
ISBN13:9780471594239
Taal:Engels
Bindwijze:paperback
Aantal pagina's:296
Uitgever:John Wiley & Sons
Hoofdrubriek:Economie, Algemeen management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
ROOTS OF THE SPORTS BUSINESS, OR HOW WE GOT TO WHERE WE ARE TODAY.
<br />
<br /> Baseball.
<br />
<br /> Football.
<br />
<br /> The Second Generation.
<br />
<br /> The Legacy.
<br />
<br /> WHAT PAYS THE BILLS?.
<br />
<br /> TV 1––Birth of a Giant.
<br />
<br /> TV 2––Growth to Success and Trouble.
<br />
<br /> Radio, First and Always.
<br />
<br /> Through the Turnstiles.
<br />
<br /> While the Games Play On.
<br />
<br /> Far from the Madding Crowd.
<br />
<br /> WHERE THE MONEY GOES.
<br />
<br /> Star Struck.
<br />
<br /> Building Blocks of Dreams.
<br />
<br /> The Nuts and Bolts of Sports.
<br />
<br /> EXPANSION.
<br />
<br /> Probing the X Factor.
<br />
<br /> FAN EQUITY.
<br />
<br /> A Business Lesson.
<br />
<br /> Bibliography.
<br />
<br /> Index.
<br />
<br /> Baseball.
<br />
<br /> Football.
<br />
<br /> The Second Generation.
<br />
<br /> The Legacy.
<br />
<br /> WHAT PAYS THE BILLS?.
<br />
<br /> TV 1––Birth of a Giant.
<br />
<br /> TV 2––Growth to Success and Trouble.
<br />
<br /> Radio, First and Always.
<br />
<br /> Through the Turnstiles.
<br />
<br /> While the Games Play On.
<br />
<br /> Far from the Madding Crowd.
<br />
<br /> WHERE THE MONEY GOES.
<br />
<br /> Star Struck.
<br />
<br /> Building Blocks of Dreams.
<br />
<br /> The Nuts and Bolts of Sports.
<br />
<br /> EXPANSION.
<br />
<br /> Probing the X Factor.
<br />
<br /> FAN EQUITY.
<br />
<br /> A Business Lesson.
<br />
<br /> Bibliography.
<br />
<br /> Index.
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan