Business in Action with MyBizLab, Global Edition

Name: Business in Action with MyBizLab, Global Edition
Author: Courtland Bovee

Paperback Engels 2015 9781292077178

96,94

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Samenvatting

For courses in Introduction to Business

This package includes MyBizLab®

An introduction to business text can be comprehensive without being overly complex and overwhelming—and this text proves it! Business in Action, Seventh Edition is uniquely positioned to help today’s students become tomorrow’s focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect.

Teaching and Learning Experiences

Use a program that presents a better teaching and learning experience—for you and your students.

Use an objective-driven structure to help students learn and retain information: Every chapter is organized into six segments and paired with clear learning objectives to help students retain complex material.

Build skills, awareness, and insight with strong pedagogy tools: Reinforce key introductory business concepts with end-of-chapter materials, Behind the Scenes chapter-opening vignettes, critical thinking questions, and case studies.

Extend the value of your textbook with multimedia content: The unique Real-Time Updates system automatically provides weekly content updates, including interactive websites, podcasts, PowerPoint presentations, online videos, PDFs, and articles.

Personalize learning with MyBizLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyBizLab.

This package includes MyBizLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

MyBizLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Specificaties

ISBN13:9781292077178

Taal:Engels

Bindwijze:paperback

Uitgever:Pearson Education

Hoofdrubriek:Algemeen management, Algemeen management

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Inhoudsopgave

Preface Prologue: Using This Course to Help Launch Your Career Part 1    Setting the Stage: The Business of Business   1   Developing a Business Mindset   2   Understanding Basic Economics   3   The Global Marketplace   4   Business Ethics and Corporate Social Responsibility Part 2    Building the Framework: Business Ownership and Entrepreneurship   5   Forms of Ownership   6   Entrepreneurship and Small-Business Ownership Part 3    Guiding the Enterprise: Leadership, Organization, and Operations   7   Management Roles, Functions, and Skills   8   Organization and Teamwork   9   Production Systems Part 4    Supporting the Workforce: Motivation and Human Resources   10   Employee Motivation   11   Human Resources Management   12   Labor Relations Part 5    Satisfying the Customer: Marketing, Sales, and Customer Support   13   The Art and Science of Marketing   14   Product and Pricing Strategies   15   Distribution and Marketing Logistics   16   Customer Communication Part 6    Managing the Money: Accounting and Financial Resources   17   Financial Information and Accounting Concepts   18   Financial Management   19   Financial Markets and Investment Strategies   20   The Money Supply and Banking Systems   Appendixes   Appendix A Business Law   Appendix B Risk Management   Appendix C Information Technology   Appendix D Personal Finance: Getting Set for Life