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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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paperbackEngels9781119224853 27-5-2016
Grow your account list with an effective account–based marketing strategy Buyers have changed the B2B marketing game. Account–Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever–changing demands.  Meer
31,41
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paperbackEngels9781119337287 2-6-2017
McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly all well–known franchises in America and beyond. You′ve probably sometimes wondered how so many of them could exist, how they manage to stay in business, and how they continue to thrive.  Meer
31,41
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781118935620 29-8-2014
The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research.  Meer
35,56
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gebondenEngels9781119002321 14-11-2014
Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer′s New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization.  Meer
49,38
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781138042162 29-1-2018
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.  Meer
67,06
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781138148734 1-9-2016
'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective.  Meer
188,25
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781108834988 28-1-2021
Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties.  Meer
166,64
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gebondenEngels9781118245262 17-1-2014
A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks.  Meer
118,53
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paperbackEngels9781119702832 29-10-2020
203,44
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gebondenEngels9781118074510 4-9-2012
An expert′s guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World′s market of 350 million consumers, who collectively wield the ninth–largest economy in the world.  Meer
43,85
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paperbackEngels9781118078464 14-2-2014
Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved.  Meer
115,70
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gebondenEngels9781118094020 30-12-2011
The definitive A–to–Z guide to researching, selecting, and starting a viable franchise business With more and more professionals looking for alternatives to traditional corporate employment, Become a Franchise Owner!  Meer
24,49
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gebondenEngels9781137379917 18-12-2013
Edited by François Depelteau and Christopher Powell, this volume and its companion, Conceptualizing Relational Sociology: Ontological and Theoretical Issues, addresses fundamental questions about what relational sociology is and how it works.  Meer
64,25
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paperbackEngels9781137382290 30-9-2015
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.  Meer
36,13
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paperbackEngels9781118430767 12-3-2013
Time–tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important and difficult marketing problems companies face when launching new products.  Meer
53,53
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781118444023 18-10-2013
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow–up to The Nonprofit Marketing Guide: High–Impact, Low–Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications.  Meer
49,40
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gebondenEngels9781118103524 16-12-2011
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life–long customers.  Meer
27,26
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GebondenEngels9781032826561 7-10-2024
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.  Meer
203,23
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781032826578 7-10-2024
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.  Meer
59,41
Verwachte levertijd ongeveer 8 werkdagen

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