Guido Valkeneers, Wannes Heirman, Olaf Spittaels, Tom Vandooren
Consumentenpsychologie
Consumenten nemen dagelijks talloze beslissingen, vaak zonder er bewust over na te denken. Terwijl sommige aankopen rationeel worden overwogen, worden de meeste keuzes bepaald door gewoontes, emoties en sociale invloeden.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Meer
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences. Meer
Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. Meer
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Meer
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Meer
Today, the pressure to demonstrate
Marketing ROI has never been greater, and many companies are taking a more
scientific approach to marketing, and treating it as a true business discipline. Meer
Easily accessible, real–world and practical,
Dalrymple′s Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. Meer
Franchising is a fast–growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company′s chances of developing a successful franchise. Meer
This is a new edition of
Strategic Communications for Nonprofits, which was first published in 1999. It is an up–dated, nuts–and–bolts guide to helping nonprofits design and implement successful communications strategies. Meer
The only advanced marketing textbook specifically focused on the hospitality industry . . .
The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Meer
The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Meer
In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Meer
Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. Meer
Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message – all at little or no cost. Meer
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. Meer
In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. Meer
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