Deze innovatieve leermethode biedt gebruikers een solide en actuele basis die alle essentiële onderdelen van marketing omvat, met bewezen effectieve modellen, stappenplannen en best practices die de nieuwste inzichten volgen en verouderde denkwijzen vervangen.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process. Meer
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. Meer
This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business. It responds to calls for deeper theoretical foundations as an expansion of research methodology in a field that has to date mostly relied on case studies and empirical analysis. Meer
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. Meer
The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Meer
Suitable for those of us who use metrics and need straightforward, authoritative, non-technical guidance, this title helps brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social. Meer
What does ‘constitutionalism’ mean in our age of globalisation? In which contexts does the discourse of constitutionalism occur? What factors contribute to the creation of a ‘culture’ of constitutionalism at the nation-state level? Meer
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. Meer
This book is published open access under a CC BY 4.0 license.
This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Meer
This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges. Meer
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Meer
This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process. Meer
Unter dem Aspekt der Kostensenkung durch Mass Customization analysiert Christof M. Stotko die theoretischen Gestaltungsmöglichkeiten der Kundenintegration in Vertrieb und Fertigung. Meer
Every company wants to turn its customers into true and lifelong fans. In this book, Roman Becker and Gregor Daschmann, the discoverers of the Fan Principle and FANOMICS, demonstrate how this can be actually accomplished. Meer
Patrick Bormann untersucht anhand realer Daten eines Bildungsdienstleisters, inwiefern der Klickpfad einer Affiliate-Marketingkampagne im Rahmen einer Mehrkanalstrategegie (soziale Medien, Suchmaschinenwerbung) gesteuert werden kann. Meer
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