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This four-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the literature included in the set as well as identifying directions for future research. Meer
In real-life scenarios, service management involves complex decision-making processes usually affected by random or stochastic variables. Under such uncertain conditions, the development and use of robust and flexible strategies, algorithms, and methods can provide the quantitative information necessary to make better business decisions. Meer
This book proposes a critical analysis of the new corporate responsibilities in a globalizing world. It is built around the creative and entrepreneurial power of the business firm and the new opportunities and challenges offered by science and technology, globalization and deregulation. Meer
These Study Guides have been developed exclusively with the Caribbean Examinations Council (CXC®) to be used as an additional resource by candidates who are following the Caribbean Secondary Education Certificate (CSEC®) programme. Meer
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. Meer
This volume takes a hard look at the soft practice of corporate governance. It grew out of a series of contributions from the Third ISBEE World Congress on Business Ethics that took place on July 2004 in Melbourne. Meer
This critical resource gives managers, HR, and anyone who may come into contact with someone in trauma---including workplace violence, harassment, assault, illness, addiction, fraud, bankruptcy, and more---the tools they need to be prepared for what lies ahead. Meer
Whatever the reason beyond your Chronic Disorganisation (CD), there are many strategies, systems and solutions available to feel less overwhelmed, be more productive, and regain control of your life. Meer
A compact guide to knowledge management, this book makes the subject accessible without oversimplifying it. Organizational issues like strategy and culture are discussed in the context of typical knowledge management processes. Meer
The Psychology of Decision Making provides an overview of decision making as it relates to management, organizational behaviour issues and research. The engaging book examines the way individuals make decisions; how they form judgments privately and in the context of the organization. Meer
This interdisciplinary 4-volume major work brings together the most significant papers from the body of literature on corporate sustainability, drawing from a wide range of research journals. Meer
This book provides readers with a pragmatic approach to strategic management of complex issues that arise from the tension between fiduciary and ethical priorities. Meer
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. Meer
Provides students with all the tools they need to pass the typical Quantitative Methods course. In this title, each chapter focuses on a selection of statistical techniques, illustrated with examples from across business, marketing, economics, finance, and public administration, to appeal to students across the business spectrum. Meer
In order to maximize IT resources and justify IT expenditures, CIO’s and other IT managers must be able to identify meaningful metrics and explain them in a way that management can understand. Meer
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