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paperbackEngels9783030385477 1-4-2021
This book is part of a five-volume set that explores sustainability in textile industry practices globally. Case studies are provided that cover the theoretical and practical implications of sustainable textile issues, including environmental footprints of textile manufacturing, consumer behavior, eco-design in clothing and apparels, supply chain sustainability, the chemistry of textile manufacturing, waste management and textile economics.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030886806 6-5-2023
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage.  Meer
212,04
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030395186 11-6-2020
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor.  Meer
71,34
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paperbackEngels9783030703264 19-7-2022
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.  Meer
197,97
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030730062 28-9-2021
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda.  Meer
78,37
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030839116 8-2-2023
The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage.  Meer
183,90
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030935016 1-7-2023
This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency.  Meer
169,83
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031325021 27-6-2023
This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031332456 5-10-2023
This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783031332487 5-10-2023
This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop.  Meer
50,23
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031355882 17-4-2024
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.  Meer
212,04
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783031355912 17-4-2025
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.  Meer
212,04
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319144351 25-3-2015
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics.  Meer
90,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030633783 29-3-2022
This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030740641 18-8-2021
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business.  Meer
212,04
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030740672 19-8-2022
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business.  Meer
212,04
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030762544 5-10-2021
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context.  Meer
197,97
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030317355 21-1-2021
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability.  Meer
168,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030769345 17-5-2021
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021).  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030473792 27-6-2020
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious.  Meer
204,99
Verwachte levertijd ongeveer 9 werkdagen

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