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L Gough

Global Sales – Sales 12.2

paperbackEngels9781841124551 26-2-2003

The sales function is the front–line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well–versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Meer

16,24

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John Heeley

Urban Destination Marketing in Contemporary Europe

GebondenEngels9781845414931 15-2-2015

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). Meer

141,92

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Market and Sell Books

PaperbackEngels9781910141014 1-3-2014

14,87

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David Taylor

The Brandgym

PaperbackEngels9781910453360 24-8-2017

Branding rebooted for the digital age Meer

28,72

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Contemporary Issues in Digital Marketing

PaperbackEngels9781911450238 30-6-2018

Despite pervasive digitaltechnologies, digital marketing is still in its infancy. The term digitalmarketing is commonly used but its meaning is far from concise. Meer

44,34

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Peter Holden

Marketing Communications in the Pharmaceutical Industry

GebondenEngels9781870905381 30-6-2004

This book examines the principal elements in the marketing communications process. It is helpful for all those involved in marketing communications in pharmaceutical Industry. Meer

261,03

Verwachte levertijd ongeveer 11 werkdagen

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Emerging Technology of Big Data

PaperbackEngels9781774631591 31-3-2021

Big Data is now highly regarded and accepted as a useful tool to help organizations manage their data and information effectively and efficiently. This new volume, The Emerging Technology of Big Data: Its Impact as a Tool for ICT Development, looks at the new technology that has emerged to meet the growing need and demand and studies the impact of Big Data in several areas of today’s society, including social media, business process re-engineering, science, e-learning, higher education, business intelligence, and green computing. Meer

118,01

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Philip Squire

Selling Transformed – Develop the Sales Values which Deliver Competitive Advantage

paperbackEngels9781789665352 3-12-2020

61,66

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Philip Squire

Selling Transformed – Develop the Sales Values which Deliver Competitive Advantage

gebondenEngels9781789665376 3-12-2020

203,83

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Sophie Attwood

Beautiful PR

GebondenEngels9781788605687 7-11-2023

Beautiful PR is unforgettable: it amplifies a brand’s heartbeat and connects with customers’ emotions. Discover a more authentic, meaningful way to tell your brand’s story. Meer

37,04

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Bilgehan Bozkurt

Debates in Marketing Orientation

paperbackEngels9781787698369 14-1-2019

80,73

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Barrie Gunter

Gambling Advertising – Nature, Effects and Regulation

gebondenEngels9781787699243 15-4-2019

127,53

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Philip Allott

Integrated Business To Business Marketing – The Complete Blueprint

paperbackEngels9781789047790 25-3-2022

20,40

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Multi–Channel Marketing, Branding and Retail Design – New Challenges and Opportunities

gebondenEngels9781786354563 5-12-2016

139,67

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David Stubley

Gamechangers and Rainmakers

PaperbackEngels9781801509305 20-1-2025

Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business. From the troubled 1960s to the game-changing 1980s, through to the 21st century with emerging nations hosting sport’s top events and overseas investors buying football clubs, this book traces the money trail. Meer

24,56

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E Negre

Information and Recommender Systems

paperbackEngels9781848217546 2-10-2015

Information is an element of knowledge that can be stored, processed or transmitted. It is linked to concepts of communication, data, knowledge or representation. Meer

193,70

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L Gough

FMCG Selling – Sales 12.8

paperbackEngels9781841124612 26-2-2003

16,24

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Eleazar Hernández

Leading Creative Teams

paperbackEngels9781484220559 21-10-2016

Learn the skills you must master to assume leadership roles—creative directors, art directors, and advertising managers—on creative teams and in integrated branding campaigns for corporate clients. Meer

42,99

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Joseph Kaswengi

Branding and Labeling in the Digital and Artificial Intelligence Era

GebondenEngels9781536174991 1-5-2020

120,83

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Zubin Sethna

Consumer Behaviour

GebondenEngels9781529754063 1-5-2023

This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. Meer

221,85

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