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Principles of Marketing

PaperbackEngels9780273695592 3-8-2006

PRINCIPLES OF MARKETING Fourth Edition Frances Brassington and Stephen Pettitt Principles of Marketing is the indispensable introduction to marketing. Meer

100,54

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Advertising

PaperbackEngels9780273634355 21-2-2000

Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. Meer

89,74

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Marco Bevolo

The Golden Crossroads

gebondenEngels9780230224186 9-10-2009

This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders. Meer

49,79

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Relationship Marketing

PaperbackEngels9780199211562 26-2-2009

Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader's interest. The author presents a critical overview of the subject to enable students to engage with issues, and discuss and debate points raised in the text. Meer

103,91

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Tom Hopkins

How to Master the Art of Selling

PaperbackEngels9780586058961 12-9-1994

Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the key secrets of his success. Meer

19,02

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Visual Selling

gebondenEngels9780471793618 11-5-2007

Visual Selling provides salespeople with tools to sell in an increasingly image–oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people s trust, satisfaction and willingness to buy. Meer

23,18

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Crisis of Food Brands

GebondenEngels9780566088124 19-6-2009

Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. Meer

184,29

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A Hiam

Marketing – Essential Techniques and Strategies Geared Towards Results

paperbackEngels9780471790792 8-9-2006

You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Meer

125,75

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A McAuley

International Marketing – Consuming Globally, Thinking Locally

paperbackEngels9780471897446 18-4-2001

International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. Meer

71,66

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Marketing Planning Guide

PaperbackEngels9780789023384 9-11-2005

THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. Meer

71,77

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Mickey Smith

Pharmaceutical Marketing in the 21st Century

PaperbackEngels9780789002075 18-2-1997

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, and it guides them in adjusting their marketing strategies to remain competitive in the coming era. Meer

110,96

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Marketing Planning Guide

GebondenEngels9780789023377 23-11-2005

184,29

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MD Johnson

Improving Customer Satisfaction, Loyalty & Profit – An Integrated Measurement & Management System

gebondenEngels9780787953102 17-10-2000

A Book in the University of Michigan Business School Series It′s a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? Meer

53,69

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New-Product Diffusion Models

gebondenEngels9780792377511 30-9-2000

Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Meer

240,99

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Marketing Communications for Local Nonprofit Organizations

PaperbackEngels9780789017031 9-4-2002

Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Meer

57,33

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DM Stowell

Sales, Marketing and Continous Improvement – Six Best Practices to Achieve Revenue Growth and Increase Customer Loyalty

gebondenEngels9780787908577 5-2-1997

Make the most of sales and marketing Those who have direct responsibility for sales and marketing organizations, as well as those who want more knowledge about the best practices in these critical areas, will gain new and important insights from Dan Stowell′s book. Meer

49,53

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B Sanders

Fabled Service – Ordinary Acts, Extraordinary Outcomes

paperbackEngels9780787909383 3-7-1997

Develop standard–setting customer service! Based on the best–selling book Fabled Service by Betsy Sanders! This program will help you develop exceptional customer service that puts your organization above your competition. Meer

31,50

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RY Chang

Satisfying Internal Customers First: A Practical G uide to Improving Internal and External Customer S atisfaction (Only Cover is Revised) (Quality Impro

paperbackEngels9780787950828 28-5-1994

This book illustrates the vital link between satisfying external customers and improving processes within the organization to ensure that internal customers are satisfied, too. Meer

27,34

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Business-to-Business Marketing

GebondenEngels9780803959644 30-5-2001

This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. Meer

289,46

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W.E. Duckworth

Contract Research

gebondenEngels9780792314493 30-9-1991

Proceedings of 1st Conference, Amsterdam, The Netherlands, February 26-27, 1990 Meer

120,99

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