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GebondenEngels9781412917957 3-8-2006
Examines the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. This book provides an overview and comparative chapters, and addresses the effects of political advertising on the voters and the systems of which it is a part.  Meer
233,39
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412917988 27-6-2006
Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online.  Meer
171,92
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9781412905718 8-2-2005
Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement, regression analysis, qualitative sales forecasting, and forecasting systems.  Meer
208,08
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781412910330 10-3-2006
Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements.  Meer
159,92
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412910347 10-3-2006
Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements.  Meer
53,92
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412911498 19-3-2009
An unrivalled and entertaining introduction to the essentials of critical theory in marketing  Meer
72,95
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412930888 18-10-2006
Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.  Meer
27,97
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9781446274910 10-12-2013
This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.  Meer
1.282,89
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781473608542 7-1-2016
Your fastest route to successful key account management Learn in a week, what the experts learn about negotiation in a lifetime. Written by Grant Stewart, a leading expert on key account management, Successful Key Account Management In A Week gives you the insider secrets to building successful relationships with your customers.  Meer
16,21
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9781473627550 10-3-2016
16,21
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781491900697 23-5-2014
34,20
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349523573 23-11-2004
Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781412980180 26-1-2011
A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.  Meer
233,39
Verwachte levertijd ongeveer 8 werkdagen
GebondenEngels9781412900027 21-4-2004
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.  Meer
269,37
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412900034 7-4-2004
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.  Meer
90,96
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781493945825 23-8-2016
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349720804 20-3-2019
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403996633 14-5-2009
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.  Meer
80,29
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781484255025 1-12-2019
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising.  Meer
54,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781854584823 1-8-2009
This book takes you step-by-step the key elements of excellent customer service, and show you how your business can improve now and how to get your customers coming back for more.  Meer
19,28
Verwachte levertijd ongeveer 16 werkdagen

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