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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9781349321780 28-11-2012
Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria.  Meer
64,66
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781292214672 5-10-2017
For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment.  Meer
110,14
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349474714 4-9-2014
Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.  Meer
128,33
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paperbackEngels9781349474813 1-1-2013
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer.  Meer
64,66
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349477340 1-1-2015
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.  Meer
64,66
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349481569 23-10-2014
It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges.  Meer
47,68
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349359752 10-12-2009
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.  Meer
128,33
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paperbackEngels9781349363728 8-11-2015
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.  Meer
64,66
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349280223 12-10-2006
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.  Meer
64,66
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349499878 13-4-2016
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.  Meer
43,43
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349499885 18-8-2016
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.  Meer
32,11
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349504145 1-1-2015
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.  Meer
128,33
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paperbackEngels9781349511891 26-5-2010
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion.  Meer
78,81
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349511983 11-3-2005
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice.  Meer
128,33
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403918253 10-10-2003
The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed.  Meer
64,66
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paperbackEngels9781349316243 7-5-2010
Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.  Meer
64,66
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349316281 18-11-2009
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us.  Meer
64,66
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349334001 16-4-2013
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century.  Meer
64,66
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349301188 14-11-2008
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena.  Meer
51,94
Verwachte levertijd ongeveer 9 werkdagen

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