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Jenny Darroch

Marketing Through Turbulent Times

paperbackEngels9781349314720 23-10-2009

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities. Meer

49,11

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G. Hopkins

Star-Spangled Soccer

paperbackEngels9781349316243 7-5-2010

Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup. Meer

64,66

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Simon Anholt

Places

paperbackEngels9781349316281 18-11-2009

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. Meer

64,66

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Kenneth A. Loparo

Performance Measurement of New Product Development Teams

paperbackEngels9781349364855 18-12-2008

Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. Meer

64,66

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S. Gunelius

Building Brand Value the Playboy Way

paperbackEngels9781349367559 16-9-2009

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. Meer

64,66

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M. Beverland

Building Brand Authenticity

paperbackEngels9781349368440 22-10-2009

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Meer

114,18

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John Desmond

Psychoanalytic Accounts of Consuming Desire

paperbackEngels9781349321780 28-11-2012

Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Meer

64,66

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A. Prasad

Postcolonial Theory and Organizational Analysis: A Critical Engagement

paperbackEngels9781349387670 19-5-2003

This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations? Meer

156,63

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G. Foxall

Marketing Psychology

paperbackEngels9781349398140 15-9-1997

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. Meer

128,33

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Meta-Luxury

paperbackEngels9781349333011 27-8-2016

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations. Meer

78,81

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Creative Marketing

paperbackEngels9781349521081 10-11-2005

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Meer

128,33

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Linda B. (California Polytechnic University, Pomona, USA) Tucker

Fashion Wholesaling

PaperbackEngels9781350169838 16-6-2022

33,53

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Ibrahim Ibrahim

Future–Ready Retail – How to Reimagine the Customer Experience, Rebuild Retail Spaces and Reignite our Shopping Malls and Streets

gebondenEngels9781398603363 3-6-2022

143,66

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Port

Book Yourself Solid for Coaches and Consultants: T he Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle

gebondenEngels9781394225682 19-11-2024

33,-

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Jonathan Goodman

The Obvious Choice

GebondenEngels9781400249138 27-2-2025

You don’t have to win the internet. Be the Obvious Choice instead. Meer

31,62

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John Goodman

Strategic Customer Service

PaperbackEngels9781400252879 17-12-2024

22,73

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Emrich

Advertising in the Next Dimension

gebondenEngels9781394262564 10-12-2024

33,-

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Steven Walden

Customer Experience Management Rebooted

paperbackEngels9781349956722 7-8-2018

Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools. Meer

50,51

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David Hoffeld

Sell More with Science

GebondenEngels9781399801379 24-3-2022

A ground-breaking sales system scientifically proven to increase your performance. Meer

24,65

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G. Foxall

Explaining Consumer Choice

gebondenEngels9781403998620 27-6-2007

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. Meer

64,66

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