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D Littler

The Blackwell Encyclopedia of Management – Marketing V 9 2e

gebondenEngels9781405102544 22-6-2006

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. Meer

156,88

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E. Martin

Marketing Identities Through Language

gebondenEngels9781403949844 30-11-2005

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. Meer

128,33

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P. Kuchinka

Levels of Corporate Globalization

gebondenEngels9781403936257 30-4-2004

This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. Meer

128,33

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P. Kitchen

Marketing Metaphors and Metamorphosis

gebondenEngels9781403998613 1-8-2008

Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships. Meer

115,61

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Andrew Geoghegan

Effective Brand Building – Harness Strategy and Insight to Improve Brand Performance

paperbackEngels9781398618572 3-1-2025

53,17

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Leila Fataar

Culture–Led Brands – Drive Growth, Build Resilience and Cultivate Resonance

paperbackEngels9781398618992 3-3-2025

56,65

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Marketing Public Health – Strategies to Promote Social Change

paperbackEngels9781449683856 23-7-2012

117,56

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Michael Solomon

Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition

PaperbackEngels9781292153209 26-7-2017

95,63

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Henry Mintzberg

The Science of Strategy-Making: Managerial Methods and Planner Programs; 237-67; January 1967 (Classic Reprint)

PaperbackEngels9781334296864 19-4-2018

13,51

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Doyon

Revenue Revolution: Designing and Building a High– Performing Sales System

gebondenEngels9781394196371 5-12-2023

31,60

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D Walker

The 90 Day Brand Plan: A Step–by–Step Guide to Mas tering the Art of Branding

gebondenEngels9781394221097 25-6-2024

33,-

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Port

Book Yourself Solid for Chiropractors: The Fastest , Easiest, and Most Reliable System for Getting Mo re Clients Than You Can Handle

gebondenEngels9781394222575 11-6-2024

35,78

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Truth Be Told – How Authentic Marketing and Communications Wins in the Purposeful Age

gebondenEngels9781398600188 3-4-2021

143,66

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Faris Yakob

Paid Attention – Innovative Advertising for a Digital World

gebondenEngels9781398602526 3-11-2021

143,66

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Pradeep

Buying BrAin – Neuroscience and Generative Ai Secrets

gebondenEngels9781394261963 3-9-2024

34,40

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Raja Rajamannar

Quantum Marketing

GebondenEngels9781400223954 18-3-2021

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption. Meer

28,84

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Faris Yakob

Paid Attention – Innovative Advertising for a Digital World

paperbackEngels9781398602502 3-11-2021

47,95

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Lydia Michael

Brand Love – Building Strong Consumer–Brand Connections

gebondenEngels9781398611306 3-7-2023

143,66

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Intelligent Support Systems for Marketing Decisions

gebondenEngels9781402071942 30-9-2002

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. Meer

180,99

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The New Global Marketing Reality

gebondenEngels9781403905208 10-10-2003

Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities. Meer

64,66

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