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The Satisfaction of Change

paperbackEngels9783319824550 7-8-2018

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers’ cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience. Meer

141,98

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Kirsten Plog

Telefonmarketing

paperbackDuits9783531125954 1-12-1995

Verkäufer im Telefonmarketing sind "Schwerstarbeiter" - in ihrem Arbeitsgebiet finden sie die schwierigsten Kommunikationsbedingungen vor: abstrakter Verkaufsgegenstand, unpersönliches Medium, geringe Bedarfslage, reger Wettbewerb, hohe Gewinnerwartungen, wenig Verkaufserfolge, verunsicherte oder verärgerte Adressaten und heikle Gesprächssituationen. Meer

62,67

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Mobile Business

gebondenDuits9783409034005 14-9-2005

Das Buch beschreibt die Entwicklungen in der Telekommunikations- und Contentbranche. Es stellt relevante Aspekte um die Themen Konzeption, Gestaltung sowie Implementierung von mobilen Services vor und gliedert sich in Strategie/Geschäftsmodelle, Design, Content/Technologien und Marketing. Meer

124,35

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B Halligan

Inbound Marketing – Wie Sie Kunden online anziehen, abholen und begeistern

paperbackDuits9783527509522 16-1-2019

24,56

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Fredrik Andrén-Sandberg

Commodities Pricing and the Bulk Trap

gebondenEngels9783319724676 18-1-2018

This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable. Meer

60,99

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Arch G. Woodside

The Complexity Turn

paperbackEngels9783319836423 13-7-2018

This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients—any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e. Meer

156,99

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Paul Feldwick

The Anatomy of Humbug

GebondenEngels9781784621926 28-2-2015

How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Meer

25,95

Verwachte levertijd ongeveer 8 werkdagen

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Macromarketing

paperbackEngels9781848607040 20-8-2009

This essential reference work is contemporary and comprehensive, providing multiple perspectives on controversial topics within macromarketing such as trade versus aid, and ethical distribution of wealth. Meer

1.015,13

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David Taylor

The Brandgym

PaperbackEngels9781910453360 24-8-2017

Branding rebooted for the digital age Meer

28,72

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Relationship Marketing

PaperbackEngels9781853963131 28-5-1996

97,15

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Jim Blythe

Key Concepts in Marketing

GebondenEngels9781847874986 16-2-2009

The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing. Meer

184,29

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Jim Blythe

Key Concepts in Marketing

PaperbackEngels9781847874993 16-2-2009

The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing. Meer

59,58

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The SAGE Handbook of Marketing Theory

GebondenEngels9781847875051 4-12-2009

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume. Meer

233,87

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Paul Gillin

Secrets of Social Media Marketing

PaperbackEngels9781884956850 1-11-2008

24,56

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Marketing Tourism Products

PaperbackEngels9781861523020 15-8-1996

Explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, this book presents material in a concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service. Meer

121,12

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Tourism Branding – Communities in Action

gebondenEngels9781849507202 21-12-2009

153,54

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Business Marketing Face to Face

PaperbackEngels9781906884550 1-10-2011

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations. Meer

58,77

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Peter Holden

Marketing Communications in the Pharmaceutical Industry

GebondenEngels9781870905381 30-6-2004

This book examines the principal elements in the marketing communications process. It is helpful for all those involved in marketing communications in pharmaceutical Industry. Meer

261,03

Verwachte levertijd ongeveer 11 werkdagen

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Mark Ridley

The Salesperson's Secret Code

PaperbackEngels9781911498766 23-8-2018

The secrets behind successful selling - a must-read for anyone involved in sales! Meer

14,85

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Fundamentals of Marketing

PaperbackEngels9781910158982 30-3-2018

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society. Meer

55,88

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