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Trevor A. Smith

Marketing Effectiveness and Accountability in SMEs

gebondenEngels9783031098604 28-9-2022

This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME. Meer

127,88

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Dan White

The Smart Branding Book

PaperbackEngels9781911687702 19-1-2023

This book presents in a concise fashion the latest thinking and methods for successful branding. Meer

14,85

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Marketing Navigation

PaperbackEngels9781908999245 28-9-2012

Billions of dollars are lost from marketing plans that fail to get implemented properly. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. Meer

58,77

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Marketing and Designing the Tourist Experience

GebondenEngels9781908999450 31-3-2013

The topic of ‘experience’ is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. Meer

166,27

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Jochen (National University Of Singapore, Singapore) Wirtz

Managing Customer Relationships And Building Loyalty

PaperbackEngels9781944659363 18-11-2017

13,93

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Research Methodology in Marketing

gebondenEngels9783030107932 15-3-2019

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. Meer

168,99

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Nadzeya Kalbaska

Fashion Communication in the Digital Age

gebondenEngels9783030154356 4-6-2019

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. Meer

180,99

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H2H-Marketing – von Menschen für Menschen

gebondenDuits9783030918668 10-4-2022

Dieses Buch zeigt, warum sich Marketing zu einem nachhaltigeren und verantwortungsvollen Handeln weiterentwickeln muss und wie das professionell gelingen kann. Meer

68,28

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Antonella La Rocca

Customer-Supplier Relationships in B2B

gebondenEngels9783030409920 15-3-2020

This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research – studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology – the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development of those relationships. Meer

127,88

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The Art of Digital Marketing for Fashion and Luxury Brands

gebondenEngels9783030703233 18-7-2021

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. Meer

198,38

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The Art of Digital Marketing for Fashion and Luxury Brands

paperbackEngels9783030703264 19-7-2022

198,38

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Higher Education Marketing in Africa

gebondenEngels9783030393786 21-5-2020

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa. Meer

127,88

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Daniele Scarpi

Hedonism, Utilitarianism, and Consumer Behavior

gebondenEngels9783030438753 29-5-2020

This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. Meer

64,43

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Green Marketing in Emerging Economies

gebondenEngels9783030825713 4-1-2022

Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Meer

198,38

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Michael J. Scherm

Scrum for Sales

gebondenEngels9783030829773 31-10-2021

Many companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such top-down approaches and big-bang rollouts seldom seem to work. Meer

90,99

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Marketing Tourist Destinations in Emerging Economies

gebondenEngels9783030837105 28-11-2021

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. Meer

198,38

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Marketing Tourist Destinations in Emerging Economies

paperbackEngels9783030837136 29-11-2022

198,38

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Business and Social Media in the Middle East

paperbackEngels9783030459628 27-6-2021

This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. Meer

184,28

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Sustainability in the Textile and Apparel Industries

paperbackEngels9783030385477 1-4-2021

This book is part of a five-volume set that explores sustainability in textile industry practices globally. Case studies are provided that cover the theoretical and practical implications of sustainable textile issues, including environmental footprints of textile manufacturing, consumer behavior, eco-design in clothing and apparels, supply chain sustainability, the chemistry of textile manufacturing, waste management and textile economics. Meer

180,99

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Green Marketing and Management in Emerging Markets

gebondenEngels9783030730062 28-9-2021

Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Meer

78,53

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