Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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MFG Schaffernicht

Growth Dynamics in New Markets – Improving Decision Making through Model–Based Management

gebondenEngels9781119118237 18-5-2018

An innovative simulation–based approach for strategic decision making when launching new products Growth Dynamics in New Markets contains a dynamic case study and simulations that reveal what it takes to successfully introduce a product into a new market. Meer

75,60

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George Politakis

The Post-War Reconstruction of Greece

gebondenEngels9781137575692 18-10-2017

The book presents the first comprehensive account of how economists, engineers and industrialists mapped out the economic future of Greece in the aftermath of civil war devastation. Meer

147,39

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Sami Mahroum

Black Swan Start-ups

gebondenEngels9781137577269 27-5-2016

This book explores startups that have thrived against the odds in places where startup success was deemed to be unlikely. Discussing a number of technology startups from around the world that have succeeded without state backing nor local venture and seed capital, Black Swan Start Ups provides unique insights into unsung models of success beyond the two dominant narratives of Asia’s ‘Tiger Economies’ and America’s Silicon Valley miracle. Meer

159,59

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Laura Gavinelli

Business Strategies and Competitiveness in Times of Crisis

gebondenEngels9781137578099 24-6-2016

This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. Meer

122,99

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Understanding Matrix Structures and their Alternatives

gebondenEngels9781137579744 3-4-2017

This book describes the use of matrix structures in large, complex organizations such as MNCs. Using an information-processing perspective of organization design, it develops a more comprehensive theory for fitting the structural configurations of matrix structures to key characteristics of firm strategy. Meer

159,59

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Crony Capitalism in India

gebondenEngels9781137582867 26-2-2016

Crony Capitalism in India provides a comprehensive and scholarly examination of the important topic of crony capitalism, filling an important gap in the market. Meer

122,99

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Routledge Companion to International Hospitality Management

GebondenEngels9781138386372 10-11-2020

The hospitality sector is facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion patterns and M&A activities of international hotel and restaurant chains reflect this phenomenon. Meer

296,28

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Analytics, Innovation, and Excellence-Driven Enterprise Sustainability

gebondenEngels9781137393012 22-4-2017

This book offers a unique view of how innovation and competitiveness improve when organizations establish alliances with partners who have strong capabilities and broad social capital, allowing them to create value and growth as well as technological knowledge and legitimacy through new knowledge resources. Meer

171,79

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C Longenecker

The Two–Minute Drill – Lessons for Rapid Organizational Improvement from America′s Greatest Game

paperbackEngels9781118431160 19-4-2012

Authors Clinton Longenecker, Greg Papp, and Timothy Stansfield reveal that all too often business organizations are defeated while the clock is still ticking. Meer

36,94

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Daniel A. Varroney

Reimagining Industry Growth

gebondenEngels9781119855927 21-3-2022

32,79

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Tim Rayner

Hacker Culture and the New Rules of Innovation

GebondenEngels9781138102095 20-2-2018

Fifteen years ago, a company was considered innovative if the CEO and board mandated a steady flow of new product ideas through the company’s innovation pipeline. Meer

188,25

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Tim Rayner

Hacker Culture and the New Rules of Innovation

PaperbackEngels9781138102118 20-3-2018

Fifteen years ago, a company was considered innovative if the CEO and board mandated a steady flow of new product ideas through the company’s innovation pipeline. Meer

51,60

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D Taylor

Grow the Core – How to focus on your Core Business for Brand Success

gebondenEngels9781118484715 18-1-2013

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. Meer

27,26

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R Somerson

The Art of Critical Making: Rhode Island School of Design on Creative Practice

gebondenEngels9781118517864 1-11-2013

Describes the world′s leading approach to art and design taught at Rhode Island School of Design At Rhode Island School of Design students are immersed in a culture where making questions, ideas, and objects, using and inventing materials, and activating experience all serve to define a form of critical thinking albeit with one′s hands i. Meer

32,79

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Lorann Downer

Political Branding Strategies

gebondenEngels9781137580283 3-12-2015

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Meer

68,09

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Cehrs

SPIKE Your Brand ROI – How to Maximize Reputation and Get Results

gebondenEngels9781118976661 3-4-2015

Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this creating engagement," and each comment, share, or re–tweet is supposed to be a win. Meer

45,23

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M. Martic

Innovative Management and Firm Performance

gebondenEngels9781137402202 25-7-2014

This book focuses on business firms as catalysts and agents of social and economic change, and explores the argument that sustainable development is the perfect opportunity for businesses to strengthen the evolving notion of corporate social responsibility, while achieving long-term growth through innovation, research and development. Meer

122,99

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Business Ecosystems

gebondenEngels9781137405906 28-11-2014

The book examines business ecosystems in an emerging industry context whilst exploring four essential areas of business ecosystems: the business ecosystems' key constructive elements, their typical patterns of the element configurations, the five phase process of their life cycle, and the nurturing strategies and processes from a firm perspective. Meer

147,39

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P Simon

Too Big to Ignore – The Business Case for Big Data

paperbackEngels9781119217848 4-12-2015

Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real–time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Meer

27,26

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Ramon Henson

Successful Global Leadership

gebondenEngels9781137589897 5-8-2016

This book provides practical frameworks for anyone hoping to become a successful global leader, and outlines the challenges that international firms face when managing across cultures. Meer

183,99

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