Strategisch management

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Transformational Sales

paperbackEngels9783319368788 23-8-2016

Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. Meer

72,99

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Kenneth D. Bahn

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319369198 29-10-2016

This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Robert L. King

Minority Marketing: Research Perspectives for the 1990s

paperbackEngels9783319369433 29-10-2016

This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. Meer

120,99

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Proceedings of the 1988 International Conference of Services Marketing

paperbackEngels9783319369457 1-11-2016

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. Meer

180,99

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Inclusive Leadership

gebondenEngels9783319606651 14-8-2017

Examining perceptions of leaders which are dependent on social and cultural contexts, this edited collection argues that in order to thrive and to understand the future business landscape, leaders must be inclusive and create followership. Meer

196,19

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Dennis W. Tafoya

Managing Organizational Crisis and Brand Trauma

gebondenEngels9783319607252 8-9-2017

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization. Meer

135,19

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Road Vehicle Automation 4

gebondenEngels9783319609331 29-6-2017

This book is the fourth volume of the sub series of the Lecture Notes in Mobility dedicated to Road Vehicle Automation. lts chapters have been written by researchers, engineers and analysts from all around the globe. Meer

240,99

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Waldemar Schneider

Taoist Principles and Practices in Management

paperbackEngels9783031311789 13-7-2024

The accelerated transformation of businesses poses major challenges to organizations. In its fundamental meaning, leadership is about a systematic way of highlighting the most important goals, combined with continuous execution along the most important principles. Meer

47,35

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Open Innovation 2.0

gebondenEngels9783319628776 18-10-2017

This book presents the emerging paradigm and methodology, Open Innovation 2.0 (OI2), which aims to help drive significant structural changes and benefits through digital innovation to society and industry. Meer

168,99

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Solution Business

paperbackEngels9783319377216 3-9-2016

Success in solution business starts by accepting that solution business is a separate business model, not simply another product category or an extension of the existing product business. Meer

57,39

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Low-tech Innovation

paperbackEngels9783319353555 23-8-2016

This book highlights the economic relevance of the so-called low-tech industries and firms. Non R&D intensive firms continue to be the economic backbone of several developed industrial countries. Meer

120,99

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João Pedro Poças Martins

Integrated Project Design

gebondenEngels9783031324246 2-7-2023

Integrated Project Design/Delivery is not new, but in recent years, it has been achieving the status of yet another acronym, more connected to its contractual details than to the actual meaning of the profound change in how work is to be developed. Meer

204,99

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Business Model Innovation

paperbackEngels9783319851327 4-5-2018

This book presents a systematic literature review of 156 published papers on business model innovation (BMI). The aim is to identify and integrate the different theoretical perspectives, analytical levels, and empirical contexts in order to deepen understanding of this complex phenomenon. Meer

144,99

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Information Systems for Crisis Response and Management in Mediterranean Countries

paperbackEngels9783319243986 4-11-2015

This book constitutes the refereed proceedings of the Second International Conference on Information Systems for Crisis Response and Management in Mediterranean Countries, ISCRAM‐med 2015, held in Tunis, Tunisia, in October 2015. Meer

58,60

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Alexander Gutzmer

Urban Innovation Networks

gebondenEngels9783319246222 18-11-2015

This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen – and used – as a resource for corporate innovation. Meer

60,99

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The Silicon Valley Model

gebondenEngels9783319249193 18-12-2015

This book presents a new management model that has evolved in Silicon Valley. The future will favor companies that can migrate to a management model, better suited for the times. Meer

78,99

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Research and Development Management

gebondenEngels9783319545363 1-6-2017

This book introduces readers to essential technology assessment and forecasting tools, demonstrating their use on the basis of multiple cases. As organizations in the high-tech industry need to be able to assess emerging technologies, the book presents cases in which formal decision-making models are developed, providing a framework for decision-making in the context of technology acquisition and development. Meer

180,99

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Chandra S. Mishra

Creating and Sustaining Competitive Advantage

gebondenEngels9783319545394 29-6-2017

This book develops a unified framework to explain the phenomena of competitive advantage and firm value creation in dynamic environments. Through a new strategic value creation theory, it explores how a firm can measure and sustain its competitive advantage through management incentives, capital market forces, organizational culture and structure, and social complexity. Meer

159,59

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Beatriz Muñoz-Seca

How to Make Things Happen

gebondenEngels9783319547855 19-9-2017

This book offers models and frameworks to analyze your service delivery systems as a whole. It presents the framework to solve customer problems by delivering the right knowledge at the right time to the right place and take advantage of the efficiency that technology and algorithms offer. Meer

55,89

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Rajashi Ghosh

Current Perspectives on Asian Women in Leadership

gebondenEngels9783319549958 18-10-2017

This book explores the unique socioeconomic challenges encountered by female leaders in China, India, Japan, Korea, and other Asian countries where traditional cultural expectations and modernized values coexist. Meer

183,99

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