Beam, Straight Up
The Bold Story of the First Family of Bourbon
Gebonden Engels 2012 9781118378366Samenvatting
An insider′s look at the Jim Beam brand, from a 7th generation Master Distiller
Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217–year whiskey dynasty and makers of one of the world′s best–selling bourbons. This book features family history and the evolution of bourbon, including Fred′s storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.
Includes details of Fred Noe′s life on the road, spreading the bourbon gospel
Describes Fred′s journey to becoming the face of one of America′s most iconic brands
Shares a simple primer on how bourbon is made
Offers cocktail and food recipes
For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.
Specificaties
Lezersrecensies
Inhoudsopgave
<p>Foreword Kid Rock xi</p>
<p>Chapter 1 A Little History 1</p>
<p>Chapter 2 A Kentucky Boyhood 23</p>
<p>Chapter 3 Booker: Yes, Sir. 49</p>
<p>Chapter 4 College Man 71</p>
<p>Chapter 5 Starting Out 87</p>
<p>Chapter 6 The Making of a Bourbon</p>
<p>Ambassador 101</p>
<p>Chapter 7 Road Warrior 115</p>
<p>Chapter 8 The World Isn t As Big</p>
<p>As I Thought 129</p>
<p>Chapter 9 Bourbon and Change 143</p>
<p>Chapter 10 The Beam Way: How to</p>
<p>Build a Company That Lasts 155</p>
<p>Chapter 11 Home 169</p>
<p>Appendix 177</p>
<p>Cocktails 177</p>
<p>Hangover Cure 182</p>
<p>Cooking with Bourbon 182</p>
<p>Acknowledgments 193</p>
<p>Index 195</p>
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